Hello! My name is Joona Höri, knitwear designer and fashion student from Helsinki, Finland.

I have always been an artsy person. When I was younger, I really liked to draw, paint, and so on. Nowadays I unfortunately have that much of time to spend with those lovely hobbies. But my newest creative hobby has been knitting.

My knitting journey started in January 2019, when I wanted to learn to knit again. I once knitted when I was a child, but it didn’t last that long, haha. When I re-started knitting, I went straight to the deep end. My first sweater that I knitted (and completed) was a cable sweater knitted in pieces. It took me over five months to finish, but it was worth it!

My knitwear design journey actually started in spring 2021, when I took part in a colorwork sweater design competition, held by a Finnish yarn brand called Novita. To my surprise I won the competition with my Syyshohto sweater pattern. After that in fall 2022, I published my very first knitwear collection in collaboration with Novita. My first self-published design was my Ankkuri socks pattern.