When I designed Bubo, I really wanted a cuddly, friendly and funny looking owl, rather than a realistic one. For me, the most striking features of an owl are its eyes, so I focused on big, googly eyes and just added some shaping to suggest the animal. Children can use their imagination to “fill the gaps”.

Bubo has a dual personality; Bubo the Great, a big pillow ideal to cuddle with, and Bubo the Small, perfect for playtime.