In The Family Knitting Book, the picture is on page 15, which also has the start of instructions.
In the Loopy Book pamphlets this is pattern 2, illustrated on the front cover and on page 5, with start of instructions on page 3.

Measurements
To fit Bust sizes
60/65 70/75 80/85 90/95 cms
24/26 28/30 32/34 36/38 ins
Finished measurement
69, 79, 89, 101 cms
27½, 31½, 35½, 40½ ins
Length to shoulder
60, 70, 80, 82 cms
23½, 27½, 31½, 32¼ ins

Each pattern has a different set of recommended yarns. The following are from the Woolworth Loopy Book Pamphlet.

Materials
WINFIELD Double Knittings
Wool/Nylon, Pure Wool, Machine Washable, Nylon with Courtelle
or
CHADWICK’S Double Knittings
Courtelle/Nylon Double Crepe
Colour A 10, 12, 14, 16 balls
Colour B 10, 12, 14, 16 balls
Colour C 10, 12, 14, 16 balls.