From the inside front cover:
Knit to fit this year! You can’t get away with hit or miss knitting because sweaters and blouses are no longer designed just to cover you up. They’ve become an integral part of your costume. Fashion-conscious women have rebelled against the Sloppy Joe look and their long-suffering husbands against lumpy socks. Nobody’s going to appreciate a huge, formless blob of yarn, even if you did make it with loving care. Learn how to knit to fit because high-fashion in knit wear is hear to stay.

Magazine published in 1948 by Universal Publishing and Distributing Corp.